January 3rd, 2018
BCHL Nanaimo Clippers Hockey Club announce Vancouver Island Native Paul German, as Director, Business Operations & Marketing
Nanaimo B.C. – The Clippers are pleased to announce the acquisition of Paul German to the Clippers organization as the new Director, Business Operations and Marketing.
Paul German, who hails from the Saanich Peninsula, brings over two decades of success in high-profile marketing, brand development and business development, of which 14-years has been in the Sports Entertainment Industry.
Paul began his sports marketing career in 2004 with, then, Oakland A’s affiliated Vancouver Canadians (MILB), before returning to his hometown in 2008 to take on the position of Director of Sales & Marketing for the Victoria Seals Professional Baseball Club (GBL). Ultimately, Paul was then recruited in 2011 by the Victoria Shamrocks (WLA) as Executive Director, where he took one of Canadian Lacrosse Association’s (CLA) most hallowed brands to the next level on the Island sports scene. During his time with the Shamrocks, Mr. German experienced a wealth of achievements in the WLA, including hosting two National Championships at the Q Centre and receiving a Mann Cup National Championship ring in 2015.
Paul was then acquired as VP of Business Development for Sports Ticketing Technology Company, where he has worked with several major market Western Hockey League (WHL) Teams. During that time, Paul also consulted on two Canadian National Championships over the past year – the 2017 Junior A National Championships (RBC Cup in Coburg, Ont) and the 2017 Mann Cup Championship in New Westminster.Mr. German was hired by both Clippers owner Wes Mussio and GM/Head Coach Darren Naylor with a mandate to develop a long-term strategy for the club – focusing on both the fan experience and delivering the best value to the team’s corporate and community partners.
“Paul brings a wealth of sports marketing knowledge and has a proven track record to that industry” said Wes Mussio, Owner of the Nanaimo Clippers. “He also brings a local flavor to the Clippers, a very important requirement for me as I want to bring back Nanaimo to the Clippers. Paul is well known in the market, but more importantly, shares our vision and values for the club – to deliver the best product possible to both Nanaimo fans and our corporate partners”.
“From our first conversation, we were all on the same page”, Mr. German stated, “We make a strong executive so I am excited to get going on my move back to the Island and roll up my sleeves as a Clipper.”
When asked about start dates, German stated “It will take a little time to get acclimated – but there will be a lot of behind the scenes work to start such as working on a bigger picture brand strategy and partnership model. I am excited that the Clippers already have great staff and volunteers who have this season well taken care of. My job in the short term will be to not get in their way and simply add expertise where I can in the beginning”.
Mr. German will “hit the ground running” when he officially takes the helm of the front office on March 1, 2018 with the BCHL playoffs on the horizon, but will representing the club on a limited basis as of January 1, 2018.
About The Nanaimo Clippers
The Nanaimo Clippers are a Junior “A” ice hockey team based in Nanaimo, British Columbia, Canada. The club was started in 1972 by Cliff McNabb, whose brother, Larry McNabb, coached for many years at the old Nanaimo Civic Arena. The team was purchased by Vancouver based Lawyer Wesley Mussio (2017). They are members of the Island Division of the British Columbia Hockey League (BCHL). They play their home games at Frank Crane Arena.
